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Insights on the Digital Signage Global Market to next year

September 17, 2021

The digital signage market is expected to grow at a compound annual growth rate of 11.67% over the forecast period to reach a market size of US$11.372 billion in 2022 from US$5.250 billion in 2019.

Companies Mentioned

  • Samsung

  • Panasonic Corporation

  • Sharp Corporation

  • Sony Corporation

  • BrightSign LLC

  • LG Electronics

  • Microsoft Corporation

  • Intel Corporation

  • KeyWest Technology, Inc.

 

Digital signage can be referred to as electronic signage. Signage is the design, or a group of signs and symbols, used for marketing. Digital signage uses technologies such as LCD, LED, and projection of display content, including digital images, video, streaming media, & information and is found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, and restaurants, etc. to provide wayfinding, exhibitions, marketing, and outdoor advertising. The technology is increasingly being used to deliver updated information quickly and easily to the public, minimize paperwork, make advertising and marketing content more attractive through animations, and improve the user experience. Many digital signage vendors offer customization options for their products, making the product more lucrative for their end-users. Digital signage depends majorly on hardware components to ensure the delivery of high-quality content.

These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCDs, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with their wider viewing angle and to extract maximum effectiveness from the marketing messages. It is no longer just a simple screen displaying time-orchestrated content. We are living in an age when industries, creators, and service providers can choose at will from a diversity of hardware options to serve their goals. Additionally, leading-edge software solutions, like Intuiface, have even come up with products that empower even the non-technical teams to adopt modern technologies with minimal effort and experience. Here's a thumbnail summary of some of the most favored technologies. With digitized display technology, information is provided in a digitized format that includes motion and pictures to promote a business more effectively than the traditional modes of reaching out to customers. Moreover, the integration of biometric technology with modern digitized signs has developed products, such as track heat paths and gaze tracking. Gaze tracking technology helps in locating the area, which is crowded with a greater number of consumers, thereby helping the companies to track consumer behavior for effective marketing. Thus, the growing use of the aforementioned technology is expected to strengthen the product demand in the coming years.